Package Design and Branding - "Little Bites"

The Cookies – Little Bites package design project focused on creating a high-impact, flexible brand identity for a line of crispy, plant-based cookies. The layout strategically employs a vibrant, multi-colored logo to immediately appeal to the target audience of children, while the front panel utilizes clear visual hierarchy to highlight the product’s appealing fudge mint flavor and healthy, plant-based ingredients for adults. The design system is scalable, featuring a modular layout that allows for easy adaptation of colors and imagery to accommodate new flavors, ensuring strong shelf recognition and appetite appeal across the entire product family.

The logo design and packaging design was implemented to emphasis the different flavors of cookies and the logo is colorful keeping in mind the young age target audience. The packaging was customized as per the different flavors offered by the brand.