The objective was to create a poster for National Geographic’s “Planet or Plastic” campaign. I used Susan Weinschenk’s design principles, which are based on human perception, to emphasize the importance of words, facial features, and peripheral vision in making the design more visually appealing and mentally stimulating. Weinschenk’s insights provide designers with a psychological framework to create designs that resonate with how the human mind perceives and processes information. Throughout the design process, my goal was to incorporate design elements that would immediately capture the viewer’s attention and support the cause of raising awareness about “Planet or Plastic.”