“Expressing Emotions” is a client involved in the production of everyday journals. The client aims for a well-designed book cover to catch the attention of potential buyers, conveying the essence of the journal’s content, and setting it apart from other journals in the market. The unique and memorable book cover design focused on establishing the client’s brand identity, making their journals easily recognizable and distinguished in the market. The attractive graphics of the book cover design will aim to increase sales as it will entice readers to explore the journal writing for gratitude, mindfulness, goal-setting, and productivity.